Content Strategy Services

Reach the right audience with the right strategy.

 

Even the best content in the world won’t sell your products and services if it doesn’t get in front of the right person. Content strategy starts with finding out who your organization’s ideal customer is, what is important to them and how the best way to reach them will be.

Before you hire a copywriter, it’s important to know why you’re creating the content in the first place. What are your goals?

Are they to…

Capture more leads?

Close the sale?

Create awareness about your company’s products and services?

Content strategy can help you answer these questions and more so that you can make informed choices about what kind of content to invest in. With a content strategy in place, you’ll also find it easier to measure results and improve your marketing materials.

Content Strategy Services

Website CheckUp – Is your website working as hard for you as it should? A website checkup takes a look at your content, SEO and site structure to show you how you can improve the customer experience and optimize it to achieve your goals.

Content Planning – Blogging, web copy and social media without a strategy is like taking a road trip without a map – you’ll still get somewhere, but is it where you want to go or are you just wasting gas? Learn how I can help you create a strategy to help you get the right content in front of the right customers.

Lead Generation Strategy – Do you know that you need to generate leads, but know how? Or, have the old tactics lost their luster? Lead generation strategy looks at who your customers are, what they want and helps you deliver a solution so that you can capture their information and start building relationships with them.

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How can you work with me?

That’s easy. If you need a copywriter, content strategist or SEO consultant, email me at project@hermineericksen.com  or call (+1) 1-773-999-9585 to get started.[/color-box]

 

 

 

 

 

 

 

 

Chicago B2B Copywriter & Content Strategist