Hermine Ericksen

Creative. Independent. Enterprising.

About Me

Digital creative. One woman in-house SEO specialist for a global bank based in Chicago. I help companies build search marketing programs and processes from scratch.

Who I Am

I started out life as an interior designer with Kohler, where I discovered that I also had great ideas for marketing. I taught myself how build websites and started a blog. Along the way, I've indulged my entrepreneurial spirit and worked in both in-house and agency-side marketing roles for companies large and small.

What I Do

I'm creative, thoughtful and enterprising and have held a variety of roles throughout my career: copywriter, strategist, analyst, designer and entrepreneur. Over the past 6 years, I've worked for global multi-billion dollar companies as well as solo-preneurs. I believe in failing fast and learning from mistakes.

My Mission

My goal is to help you develop your business through creative and effective digital marketing strategies. From content marketing to SEO and social media, I have wide range of experience in helping both new and existing businesses increase their brand awareness.

What I'm Into

In my spare time I like to travel (I've been to Germany, Austria, Canada, Mexico, Costa Rica, Ecuador, Dominican Republic and 29 out of 50 states), brew beer, make things, learn new skills like HTML and CSS, and flex my entrepreneurial muscle. I post about travel, food, brewing and cats on Instagram.

what my clients say

"I was really spoiled having Hermine on our team. Whenever I needed a full-length editorial piece, SEO copy, keyword research or optimization, I was confident she would respond quickly and capably. Her top-quality work was always well received by our clients who also enjoyed working with her. Hermine is smart, talented and dependable — a real asset to any team."

Cindy Pettett Marketing Communications Specialist, Grainger Marketing

Experience

SEO

I have experience SEO including on-page optimization, site architecture, meta-data, schema markup, local SEO and search marketing strategies that include PPC.

Social Media

My social media experience includes developing organic growth strategies for Instagram, Twitter, Facebook and Youtube. I've helped develop social brand awareness companies large and small.